Quick Commerce in India, In the rapidly evolving landscape of Indian e-commerce, quick commerce companies are making waves, with Blinkit emerging as a formidable competitor to established giants like Amazon and Flipkart.
Quick commerce refers to the ultra-fast delivery of goods, often within minutes of an order being placed.
A key factor in Blinkit’s success is its focus on a specific customer segment known as India 1. This group is a small, wealthy portion of the Indian population.
Blinkit’s rise in the quick commerce sector poses a significant threat to established e-commerce giants like Amazon and Flipkart.