Aman Gupta’s Strategic Mastery

H ow Boat Became a Market Leader in India, Aman Gupta’s marketing strategy has been instrumental in transforming Boat into a dominant force in India’s hearable market.

Identifying a Gap in the Market

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Building Brand Perception Through Celebrity Endorsement

[{"selector":"#anim-941d5fa5-52b6-4dea-a89a-b533ec6a2903 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.7714285735951947%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Celebrity endorsements played a pivotal role in shaping Boat’s brand image

Boat’s entry into the market in 2016 was perfectly timed to coincide with the rising popularity of wireless earphones. Several key factors contributed to this boom, and Boat was quick to capitalize on them.

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Focusing on Product Quality: Delivering Value for Money

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